Privacy policy

1. Introduction

This privacy policy provides information about how R1 London Ltd collects and uses your personal data through your use of our website www.RuThe1.com, including any data you may provide when you register with us for the provision of our services.

2. Controller

R1 London Ltd is the controller and responsible for your personal data (collectively referred to as “Company, “we”, “us” or “our” in this privacy policy).

We are responsible for overseeing questions regarding this privacy policy. If you have any questions, including requests to exercise your legal rights (see Paragraph 10), please contact us using the details set out in the Contact Details section (Paragraph 11).

3. The types of personal data we collect about you

Personal data means any information about an individual from which that person can be identified.

We may collect, use, store, and transfer different kinds of personal data about you, grouped as follows:

Identity Data includes first name, last name, previous names, username or similar identifier, marital status, title, date of birth and gender.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Financial Data includes bank account and payment card details.
Transaction Data includes details about payments to and from you and other details of services you have acquired from us.
Technical Data includes internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website.
Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you interact with and use our website and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and third parties and your communication preferences.

We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity.

4. How is your personal data collected?

We use different methods to collect data from and about you, including:

Your interactions with us. You provide personal data when you:
Apply for our services;
Create an account on our website;
Subscribe to our services or publications;
Request marketing to be sent to you;
Enter a competition, promotion, or survey;
Enter into an agreement with us;
Provide feedback, post testimonials, or contact us.
Automated technologies or interactions. As you interact with our website, we collect Technical Data about your device and browsing patterns via cookies, server logs, and other technologies. See our Cookie Policy for details.
Third parties or publicly available sources. We may receive personal data from analytics providers, advertising networks, payment and delivery service providers, data brokers, and public records.

5. How we use your personal data

5.1. Legal basis

We use your personal data based on one or more of the following legal bases:

Performance of a contract Where we need to perform the contract we are about to enter into or have entered into with you.
Legitimate interests Necessary for our business operations, provided such interests do not override your rights.
Legal obligation where processing is required for compliance with the law.
Consent where you provide explicit consent, such as for receiving marketing communications.

5.2. Purposes for which we will use your personal data

We use your personal data for the following purposes:

Registering you as a customer
Processing and delivering your orders
Managing our relationship with you
Administering and protecting our business and website
Delivering relevant website content and advertisements
Conducting data analytics to improve our services
Sending marketing communications (with your consent)
Conducting voluntary surveys for market research

5.3. Direct marketing

You will receive marketing communications from us if you have not opted out. These communications may include promotions, offers, and service updates through various channels such as email, SMS, social media, phone calls, and push notifications.

5.4. Opting out of marketing

You can opt out of marketing communications at any time using the opt-out links, unsubscribe options, or by contacting us. However, you will continue to receive service-related communications essential for administrative purposes.

5.5. Cookies

For details on how we use cookies, please refer to our Cookies Policy Here.

6. Disclosures of your personal data

We may share your personal data where necessary with:

Internal and external service providers who support our operations.
Law enforcement and governmental agencies when required by law.
Affiliates and business partners where relevant to our services.
Third parties in the event of a business sale, merger, or reorganisation.

All third parties are required to respect the security of your personal data and use it only in accordance with our instructions. We do not sell personal data.

7. International transfers

We may transfer your personal data outside the UK. In such cases, we ensure appropriate safeguards, such as adequacy decisions or standard contractual clauses, to maintain the protection of your data.

8. Data security

We have implemented security measures to prevent unauthorised access, use, or disclosure of your personal data. Additionally, we restrict access to your data to authorised personnel only.

9. Data retention

We retain personal data only as long as necessary for legal, regulatory, or business purposes. In some circumstances, you may request the deletion of your data.

10. Your legal rights

You have the following rights under data protection laws:

Access: Request a copy of the personal data we hold about you.
Correction: Request correction of inaccurate or incomplete data.
Erasure: Request deletion of your personal data in certain circumstances.
Objection: Object to processing based on legitimate interests.
Data portability: Request transfer of your personal data to you or a third party.
Restriction: Request restriction of processing in specific situations.
Lodge a complaint: You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data protection rights have been violated.

11. Contact details

For any questions or requests regarding this privacy policy, contact us:

Email: [email protected].
Postal address: Silverstream House, 45 Fitzroy Street, London, W1T 6EB, United Kingdom.

12. Complaints

If you have concerns or complaint about any aspects of our privacy practices, you may submit a complaint by following the procedure outlined in the Company’s Complaint Policy, available here.

If you are dissatisfied with our response to a complaint, you may escalate the matter to the Information Commissioner’s Office (ICO) via their website: https://ico.org.uk/

13. Changes to the privacy policy

We regularly review and update this policy. The latest update was on 10 February 2025. Please keep us informed of any changes to your personal data.

14. Third-party links

Our website may contain links to third-party websites. We are not responsible for their privacy policies and recommend reviewing their policies before providing personal data.